Nice and Serious

“I've now worked with Nice and Serious for over five years, both in my current role as Global Head of Brand & Strategic Communications at Practical Action, and my previous role as Associate Director of Integrated Marketing & Brand at B Lab Global. A particular highlight from working with Nice and Serious were the partnership we had with them to design the strategic framework and creative platform for the global flagship B Corp Month campaign for several years. While the campaign was highly complex given the multitude of elements it had to consider, from adaptability to different languages and suitability to diverse industries, Nice and Serious demonstrated their extensive experience working on global campaigns and delivered exceptional work that exceeded our KPIs and proved to be the most successful campaign to date, in terms of reach and member engagement. Moreover, thanks to our multi-year partnership, Nice and Serious were able to continuously build upon the learnings generated and insights gathered. Their engagement with multiple stakeholders that presented diverse perspectives and needs from within our network and the B Corp community worldwide was pivotal for the campaign success. With such a large global campaign, Nice and Serious' project management skills really helped to keep all campaign assets delivered on time and on budget.”