Introduction
Dovetail started life as an Airtable containing a list of digital agencies. Over time, it's been built using no-code and low-code tech. See the list of tech and their uses below.
Product
- Webflow - No-code site build & hosting
- Make - Automations (sends data from Airtbale to Webflow)
- Airtable - Partner directory database
- Cloudinary - Storing partner profile images
- Fillout - User-editing of profiles
- Fathom - Website analytics
Communications
- Gmail - Sending automated emails via Make
- Mailmeteor - Sending out bulk email
Admin
- Google Domains - Domain name
- Google Workspace - Managing two email addresses
- Notion - Task management
Yearly costs
Tech costs add up to around £800-£900 per year. Some services (i.e. Make, Airtable and Fathom) are shared by a few different digital properties. So it's hard to work out exactly how much all the tech adds up to.
Page last updated
April 2026