About
We help charities build digital funnels that grow a steady supporter base and turn them into loyal monthly donors. Many organisations rely on one-off campaigns or shrinking grants — we build simple email systems that work in the background to grow repeat giving without adding to your team’s workload. We’ll help you welcome new supporters with automated emails, nurture trust with weekly messages people actually want to read, and run easy growth actions to keep new people coming in. You’ll also learn how to track the key numbers that show what’s working, so you can focus on what matters most. Our goal is to help you grow reliable, unrestricted income and build long-term supporter relationships — so your charity has the breathing room and funding stability to plan ahead with confidence.
Clients
Kidz Klub, Refugee Education UK, Embrace
Testimonials
"I Co-Lead a children's charity working with 1000 inner city children. We have been working to develop broader and sustainable income streams for our frontline work. Like many charities, the need that we are working to address is great and our children and families are asking us to do more. We are also facing challenges with cost of living increases that need to be met. Our fundraising strategy needs to keep developing in order for the charity to thrive. The Inbox Impact program from The Fundraising Gorilla is exactly what we have been looking for. Inbox Impact has helped us to understand years of tried and tested marketing approaches and how these can be applied very effectively to engage our supporters in a meaningful journey with our work. It has helped us to understand how we can take actionable steps to improve donor engagement, one off and regular giving AND connect with and successfully engage even more people week by week. We've learnt how to track growth, how to attract new supporters and how to do this in ways which make use of digital tools that we can automate and that can do the heavy lifting for us. The tools that we have learnt would have taken us YEARS to learn. If you've ever thought 'if only the big companies with highly paid marketeers could help us to understand and do this stuff', then you've struck gold with Fundraising Gorilla. Lydia brings years of experience in the third sector alongside her commercial marketing experience into a very carefully crafted program that will equip you with the tools to uplift engagement, engage new supporters and increase income sustainably. Inbox Impact also includes a treasure trove of helpful resources so that you and your team can get started straight away. I think the biggest 'ah ha' moment for us as a team was realizing that we can do this! Other charities are using these tools really effectively and now thanks to the Fundraising Gorilla, so can we."
Sarah Turner, Founder, Kidz Klub
"I was keen to attend this training as I work in a fundraising and comms team in a charity and wanted to improve my knowledge on how to use email as an effective fundraising tool and I was not disappointed! Inbox Impact is an outstanding training program that covers everything from how to craft compelling emails to the use of automation and performance metrics, whilst providing you with a treasure trove of exceptional resources to aid you in doing so! Our trainer was an outstanding communicator who made our session interactive, practical and fun. You'll come away inspired and equipped with everything you need to create meaningful connections with your audiences and grow your engagement with them via email. It's one of the best trainings I've ever attended and I could not recommend it enough!"
Amy Hippsley, Supporter Engagement and Communications Projects Manager Refugee Education UK
